Korean skin care products use much gentler formulas thanks to the ancient Korean traditions of using natural, uncommon, unique, and harsh-free ingredients that have been passed through multiple generations of skin care experts. Advanced skin care techniques focus on creating soft, smooth, bright, and near-perfect skin.

From elaborate skincare routines that promise smooth, glass-like skin to Korean hair care products that promote thick, silky strands, more and more beauty consumers around the world are shopping products from South Korea to improve their beauty routines.

While we stand by the safety and integrity of the products we sell, it’s also important to know that every country maintains their own regulatory process. There is no international governing board that oversees formulas or use of ingredients.

Korean skin care products are generally focused on prevention and getting to the root of skin problems. These products should be used consistently rather than just once, in order to yield the best results. This means applying SPF 30+ and moisturizer before fine lines and dark spots appear – not just covering them with makeup and hoping for the best.

Korean skincare uses a more gentle approach, with less of a focus on scrubs, retinols and harsh acids. Each product in a Korean beauty routine serves a specific purpose, improving your skin care routine through multiple approaches.

One of the reasons that Korean skin care is so popular is due to the high use of natural, yet uncommon ingredients. The usage of such uncommon yet beneficial ingredients has made Korean products incredibly enticing to the beauty industry.